The simple test
With sale to list at 97.5 percent and DOM at 77, well located and well prepared homes can meet the market. Launch when your category has limited competing supply.
Preparation that pays
Repairs, paint, landscaping, lighting, and staging increase engagement. Use architectural photography, cinematic video, aerials, and floor plans.
Pricing for results
Price to the market you have. Adjust early based on feedback and activity.
FAQ
Should I replace major items
Fix what can kill a deal. Cosmetic refreshes often deliver better ROI.
How long will it take
Citywide 77 days on median. Trophy or highly unique properties can take longer.
← Back to the Blog